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Every practice that wants to control its future needs a
strategy. This is particularly true for growth oriented
practices, larger practices and practices considering or
successfully completing a practice transition. When
an individual doctor undertakes or when all doctor owners in a
group participate in shaping the future of the practice the
benefits are significant.
This challenging program is specifically designed to help
individual doctors or doctor partners create together a desired
future. The program uses streamlined current business planning
methodology to identify options and reach important key
decisions jointly. With the decisions in place the program helps
set practice direction and guides the practice to reach its full
potential.
The Program Starts With Several Important Initial Discussion
Areas
·
What is (or should be) the strategic vision of this practice?
Without a cohesive vision practices suffer when they try to
execute objectives. In this fast changing dental environment, a
practice vision should be articulated and reduced to writing.
Guided review, development or revision of an existing practice
vision starts this program. An important corollary step is to
tie the vision to the practice mission for doctors and staff.
·
What is the time frame that this practice must develop for the
implementation of the practice and doctor's strategic vision to
occur?
Organization leaders need to plan with sufficient attention to
developing realistic time lines for their strategy. Frustration
and disappointment are the usual result of poor time line
planning. This program provides the benefit of an objective
third party viewpoint to help the doctors reach their potential
based on working with hundreds of practices.
·
What are the detailed objectives for this practice?
Today, to run efficiently and maximize financial return to the
doctor(s) well conceived business objectives for the practice
path are essential. Example objectives include: overall practice
administration, marketing, finance and profitability and
personnel. This program is designed to help doctors develop
objectives in key practice areas with a short, medium and long
range perspective. In addition, this program re-enforces
integration of the vision with the objectives. To do otherwise
risks cross purposes and lack of success. To maximize
effectiveness, this program offers a method to develop the
objectives, calendar them and integrate vision, all of which
helps doctors and team members to be results oriented.
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·
What are the marketing / public relations initiatives that will
benefit this practice?
For each practice there is a practice development initiative mix
that will maximize awareness of the practice. With awareness of the
practice, the doctors and the practice niche patients are generated.
This program acts to generate a clear set of marketing / public
awareness objectives for implementation, based on a required
demographics study.
·
What are the doctor's personal goals and how can the practice help
to achieve those goals?
Why a professional is in practice can be as important as what is
done in the practice. The practice should be an ends to a means for
the doctors. Different points in the life cycle of the doctor can
lead to substantially different needs. Discussing meeting personal
needs can be as important to the overall success of the practice as
nailing down realistic practice objectives. The objectives are
integrated into the Smart Doctor CEO Interactive Newsletter.
How We Help You Establish Your Practice Path.
·
A Tackle It consultation is scheduled prior to Your Planning
Day.
The consultation designed to help ensure that the Doctor CEO
Practice Planning Day is right for you and tailored to the needs
of the doctors and practice.
·
Once the Doctor CEO Practice Planning Day
is scheduled. We request
relevant
information on the practice and practitioners. An appropriate
questionnaire is provided to each party.
·
During Our Day Together, In Addition To the Items Noted Above, We
Assess The Potential Future Path of the Practice
suggesting approaches to accelerate practice growth and
development, illustrate what other practices have done to meet
their challenges and take advantage of opportunities, suggest
advisors if the practice does not currently have needed expertise
and more.
The
above description of the full program offered by Berning &
Affiliates coordinates the vision, administration and execution of
the practice and personal goals of the doctor(s). Practices vary.
Call us at 800-999-8121 to discuss your practice and your needs.
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