No Practice today can be without an effective new patient strategy coupled with a current patient retention program. Forget a simplistic 100 things you can do list— it's marketing fiction. It won't work to achieve a consistent program for increasing new patients. Marketing for Results™ is an elegant step by step agenda driven program designed to give you the benefits of a sophisticated marketing strategy. Here's what happens: Prior to Session 1 the practice completes several exercises which provide current patient information. A top of the line demographics study of the "drawing radius" of the practice is secured. Current marketing efforts are identified.  At Session 1, a 4 hour programmed approach meeting for doctors and staff, the focus is on refining practice market demographics, what amount of the market is presently represented in the practice and defining an ideal patient for the practice. Homework following the session includes worksheets for the doctor and staff to list points to include in the practice philosophy of care and mission statements based on the practice ideal patient and the service mix and the features and benefits offered by the practice.  At Session 2 we assist to finalize the philosophy of care and mission statements, a series of recommendations are provided based on the foregoing work by the practice including, the initial 6 months strategy, the program to be followed and implemented by the practice, results to be achieved, budget and timeline. Resources for graphics, printing, direct mail, brochure development are also provided.  If you're thinking now is the time for a marketing strategy based on fact, not fiction, consider the following questions.

Does your practice have a match between the patients in your practice and the prospective patients in the "drawing radius" of the practice?  Many practices do not identify what percentage of the available demographics, or patient drawing radius, is mirrored in the practice. This is essential information. The information can tell whether the practice is drawing from the top tier, middle tier or  lower tier or a mixture of the available population.  If the practice is focused on providing top level care and maintaining a fee-for-service practice it can be important to learn if the practice already has a significant percentage of the top tier or if it has miscommunicated and has middle or lower tier patients with often consequent poor case acceptance of top dollar care treatment plans. Significantly, our experience shows that even if the practice does have significant percentage of the available and targeted tier, wasted marketing dollars can be spent when the practice seeks a costly incremental additional percentage of an available market that may already be committed. Does the practice philosophy of care and mission match your marketing goal of securing ideal patients for the practice? Most practices have vague "goody" sounding philosophy of care statements along the line of "We provide the best dental care to the best patients". That and a lot of printed materials won't get you patients that are looking for a specific type of doctor, practice and staff to entrust their care. Knowing your market, what the patient profile is that you are targeting and communicating with that patient is a key part of this marketing strategy program. Marketing For Results™ is designed to give all members of the dental team a specific workable and repeatable philosophy, mission and strategy to guide new patient marketing, acceptance and current patient retention. Isn't it time you put this program to work for you and your practice? To schedule your consultation, click here or call us at 800-999-8121.