Our 28th Year!
 


 

Berning & Affiliates, Inc.
National Administrative Office (Mail Address)
6017 Pine Ridge Rd #260
Naples, FL 34119

Toll Free 800.999.8121

Voice: 239.262.8121
Fax: 239.262.0087

E-Mail Us

     
  p  

 

Recommended Reading List



vision/leadership | inspiration/motivation | managing/skills/references
peter drucker booksmarketing | financial/profitability/retirement/special interest

Vision/Leadership (top)

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger
by Charles T. Munger
Alvin H. Danenberg, DDS, CFP, author and originator of the well regarded Danenberg's Lifetime Investing Plan™ available through the Special Reports section of our webstore, recommends this book. In Al's words: "Poor Charlie's Almanack is full of business and investment pearls. The meat of the book is expressed through ten talks Charles Munger has made throughout his lifetime. Each talk is published in its entirety with some commentary by Peter Kaufmann. There is much humor in these speeches, but deep within the words is implicit and explicit knowledge. This is a book that needs to be read over and over again in order to glean all that is there to be learned."  Al and I agree, Poor Charlie's Almanack is a worthwhile read it and would be a good addition in the "financial wisdom" section of your personal library.

The Heart of Change: Real-life Stories of How People Change Their Organizations
by John P. Kotter and Dan S. Cohen
John Kotter is a professor at Harvard Business School and previously wrote Leading Change. See the description of that book below and consider reading it first. Heart of Change offers a more detailed examination of the eight steps he discusses that are important for any business entity attempting a large change or even seeking staff to be more involved in day to day affairs. With dental and dental specialty practices growing in size this book has much to offer. Here he details that it is not an analysis that is motivating when seeking to get others to change (left brain) but it seems to be ties to emotions or individual connectors (right brain) that produces impact.

Leading Change
by John Kotter A description of the authors perceptive work on eight steps that facilitate change for any business entity. Helps CEOs and all entity leaders to avoid failure of implementing a change to the organization. A valuable read.

 

Developing Leaders: Research and Applications in Psychological Type and Leadership Development - Integrating Reality and Vision, Mind and Heart
by Catherine Fitzgerald, Ph.D. and Linda K. Kirby, Ph.D.
A lot of doctors have had their own and their staff (and spouses!) personality measured via Myers-Briggs Type Indicator. This is a different level of discussion than that usually associated with reading about Myers-Briggs, with the authors sharing in depth articles on the subject of leadership and personality in a variety of settings. A serious step up for any doctor that is seeking to do a better job in understanding themselves and the people they have on their team.

Big Vision, Small Business: 4 Keys to Success Without Growing Big
by Jamie S. Walters
.
This book focuses on smaller enterprises, that to work in one can be more rewarding than in a larger organization and the key allowing that payoff is if you focus on quality. Includes a  good discussion of visioning and how to bring into focus what you desire as the leader of your enterprise. Portions of the material are especially helpful for dental and dental specialist practices that are smaller and focused since most want to maximize their productivity without sacrificing quality.

Good to Great: Why Some Companies Make the Leap ... and Others Don't
by James C. Collins
Its one thing to be great, its another as anyone that watches companies performance knows, to be great for 10-15 years or more. Here is a discussion of organizations that grew up to greatness and maintained that level. If you  are a leader that struggles with how to have a solid repeat performance year to year this is the book to read.

The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations
by James M. Kouzes, Barry Z. Posner and Tom Peters
Offers more specifics than the usual book on leadership. In this case the focus is on five items effective leaders undertake to get results.

Primal Leadership: Realizing the Power of Emotional Intelligence
by Daniel Goleman, Annie McKee and Richard Boyatzis
In the ongoing search for what is the sum and substance of effective leadership, there are proponents of what is called emotional leadership. Understanding leadership, how to inspire and motivate and why some people or  positions occupied by a strong leader can have a great impact is important. This is particularly so for those who lead teams of health care workers in what most of use would consider is the most personal of services, health care.

Flight of the Buffalo: Soaring to Excellence, Learning to Let Employees Lead
by J Belasco and R Stayer
A vision type of discussion focusing on how leaders evolve their organizations. However, though thought provoking, a significant difficulty with the premise of a "head buffalo" becoming a "lead goose" is the implementation of the concept in the health care practice setting. Although a practice can have cross training and empower employees to act to help fulfill their personal position mission and advance the organization, the flight of the geese, in my view, appropriately stops there. The doctor must set protocols that in other business contexts could be left to rotating lead goose but in a practice cannot. You might see it otherwise!

The Productive Narcissist
by Michael Maccoby
What is it about top leaders that make them forge ahead, innovating and often seemingly on their own path? This book by the author of The Gamesman presents a picture of leaders that seek any path other than the status quo. Only by having a vision that is all their own and unique and by virtue of that compelling, do they gain the power to transform their work and work place. Doctors will enjoy the range of examples provided of various distinctive leader examples. It can be galvanizing and reinforce for every practitioner the need to be true to the doctor's vision of practice and their own philosophy of care.

Jack Welch and the GE Way
by Robert Slates

Management & leadership of the legendary CEO

For any size business leader and manager Welch has a perspective that can't be beat! Learn from a great contemporary business lessons you may be able to apply to your practice.


Inspiration/Motivation (top)

Promoting Emotional Intelligence in Organizations
by Cary Cherniss and Mitchel Adler
Basically this is a story of success, focusing on recounting selected organizations that have applied emotional intelligence and a good discussion of what makes up a successful program.

Reclaiming the Fire
by Dr. Steven Berglas
You know the statistics, there is an alarming number of dentists that seem to have significant mid-term troubles and even suicide. Why is it that some doctors keep on going and other face substance abuse, burn out and serial families? Dr. Berglas leads good discussion on this topic. One you might want to consider reading very carefully.

Benjamin Franklin : An American Life
by Walter Isaacson 
Woven throughout our present day America is the hand and mind of a man living in the mid 1700's! Ben Franklin is well known to us as an inventor (lighting rod given as a gift to the people of the world without reserving a patent, bifocals, the Franklin Stove and more), as diplomat and as Founding Father. But what many doctors who tinker endlessly will appreciate about this work is the focus on Franklin's practical business sense. He build a very successful print company, developed the lending library, worked up an early form of copy machine (!) and of course the ever present fire response company. For an enchanting read showing the full sweep of his life and impact on us today, this is well worth your time.

The Substance of Style
by Virginia Postrel
Through inescapable logic and clear depictions, this book explains how features once derided as aesthetic have become increasingly powerful and uniquely personal product differentiators. Executives who continue to seek meaning within the cells of a spreadsheet, take heed of what Postrel implies: great product development doesn't cost...it pays.

Marc Braunstein

Human Accomplishment: The Pursuit of Excellence in the Arts and Sciences, 800 B.C. to 1950
by Charles Murray
Ever wondered who the all-time greatest humans have been? Charles Murray, a well known social scientist, has tackled the task of researching history back to 800 BC. What a great review he has undertaken! Not just European but Indian, Arab and Chinese and others are discussed and ranked. His observations about the historical context of these individuals, their contributions and the unusual objective format for ranking is worth your time!

The EQ Edge: Emotional Intelligence and Your Success
by Steven J. Stein, Ph.D. and Howard E. Book, M.D.
If you accept the theory and can understand the practice of emotional intelligence, this work offers specifics on how to improve your level of intelligent (emotional) behavior.

Newton's Gift : How Sir Isaac Newton Unlocked the System of the World
by David Berlinski
An ancient account of sleuthing and thinking that helped our collective understanding of the workings of the world. A wonderful sojourn that demonstrates how determination in all that we do can pay off.


 
Who Moved My Cheese?
by Spencer Johnson, MD

Economic shifts, loss of key personnel, growth and expansion of the practice - they all impact the comfortable routine. Guess what? Get used to it! Read how to not get trapped by comfort or routine.


Chances of a Lifetime
by Warren Christopher

A Memoir , Former Secretary of State Warren Christopher, Insider's Account of Episodes in American History, comments for leaders understanding past and future

Are you a risk taker? Wish you were? What if you had to take chances! Putting yourself in Christopher's shoes can be an eye opening experience.

Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career
by Andy Grove
If you have not read this book, you should. It helps fill in a lot of discussion point from a business leader that many would say acted in a very savvy manner. The title really does say it all, being paranoid in a specific way can be positive. So, if you are in practice to advance and protect your patients health care and at the same time advance and protect yourself and your family, which most doctors are, then being prepared for crisis challenges by reading this book is time well spent.

Failing Forward
by
John C. Maxwell

Perception and response to failure
Ken Blanchard, co-author of One Minute Manager, suggests this is one book worth reading. We agree.


Managing/Skills/References (top)

Complete Idiot's Guide to Project Management
by Surry & Kim Baker
 

Essential Manager's Manual
by
John C. Maxwell

Great mini-sections with a lot of content on ever important topics for dental practices: communicating, managing time, making decisions, delegating successfully, motivating people, managing teams, interviewing people, and managing stress.

The Tipping Point: How Little Things Can Make a Big Difference
by Malcom Gladwell
This book will make you think out of the box. Gladwell relates social change and trends emergence to an epidemic. For any doctor seeking to start, enhance or develop a marketing program for the practice or understand certain behaviors of staff or patients these insightful comments from a former science writer at the Washington Post and now writer at The New Yorker can be thought provoking.

The Emotionally Intelligent Workplace: How to Select For, Measure and Improve Emotional Intelligence for Individuals, Groups and Organizations
by Cary Cherniss and Daniel Goleman, Editors and Warren G. Bennis
This is form of training book for those interested in applying emotional intelligence theory practice. Interesting aspects for doctors would be its use in the hiring and training aspects.

Management Challenges for the 21st Century
by Peter F. Drucker
The all time great business writer provides more guidance. For all doctors, in our view, this man's name should be known. He has something to offer every audience. In this work he offers a view of issues that should be addressed by individual leaders and their organizations.

Dialogue: Rediscover the Transforming Power of Conversation
by Linda Ellinor and Glenna Gerard
Anyone that maintains a professional practice is a professional at conversation. Or are they? Unfortunately, a lot of what passes for conversation is perfunctory when it could be meaningful. Read this worthwhile book to learn about aspects that help focus on reaching understanding with the communication as an end in itself. Based on a group of facilitators work our suggestion is to experience it here first.

First, Break All the Rules: What the World's Greatest Managers Do Differently
by Marcus Buckingham and Curt Coffman
Is a doctor a leader or a manager? Depends on the practice and the equity position of the doctor is one view. Gallup studied over 80,000 mangers in a lot of diverse companies and tired to break out the answer to what is the best manager. By the way, if the leader doctor is not the manager then they probably have a manager(s) and in that case this book would be valuable.

Practice What You Preach: What Managers Must Do To Create a High-Achievement Culture
by David H. Maister
You'll find insights here that will challenge you and your organization to aim higher (even if you think you are the best now). Taking this author for a spin will in some cases find you just sitting back and saying, "well, I never thought of it that way". Make sure to read the authors points listed after each case study.


Peter Drucker (top)



 


Marketing (top)

Trading Up: The New American Luxury
by Michael Silverstein & Neil Fiske
In 25 years of providing consulting and legal services to dentists, my experience is that many doctors think they can identify patients who will embrace high quality care from those who do not have the same personal priority. But new market information could sweep all our preconceived notions away. I say "our" because the information sure changed mine. This is a very important market intelligence perspective for any general or specialty dentist. You can never ever again anticipate what a prospective or current patient will deem as the value of what you are providing. Now you must turn your attention as never before to emphasizing what the value, the benefit(s) and the priority is for the care or procedure that you are providing. Don't pre judge! By reading Trading Up you will be able to interpret the financial and emotional and social aspects that place a choice in or out of your patients view of the premium worth having.

The Portable MBA in Marketing
by Charles D. Schewe & Alexander Hiam Wiley

A really nice compact marketing oriented read. You'll find niche approaches you can easily apply to dental practice and specialty practices.

Permission Marketing: Turning Strangers into Friends, and Friends into Customers
by Seth Godin and Don Peppers
What is the difference between broad based and narrow targeted marketing for professional practices. A LOT! This book emphasizes how to target your marketing, how to connect anew with those that already receive services from you. May have too much focus on technology for some doctors, but it can open a lot of possibilities.

The Marketing Imagination
by Theodore Levitt
Well, the title says it a lot. One of the better thinking persons approach to marketing and its possibilities. Since professional services marketing is here to stay, its worth you while to digest as much as possible on the topic.


Financial/Profitability/Retirement (top)

Your Money & Your Brain
by Jason Zweig
Do you fret over the value of your investments on a daily basis? Do you buy stocks based on a "hunch" or a gut feeling? According to Zweig, the latest scientific evidence shows that this common behavior usually results in financial loss and is caused by the way our brain reacts when we think about money.


 

Asset Allocation: Balancing Financial Risk Asset Allocation: Balancing Financial Risk
by Roger C. Gibson
Recommended by Dr. Al Danenberg in his Lifetime Investing Plan Special Report newsletter.

The Four Pillars of Investing : Lessons for Building a Winning  Portfolio The Four Pillars of Investing: Lessons for Building a Winning Portfolio
Bernstein, William J.
Recommended by Dr. Al Danenberg in his Lifetime Investing Plan Special Report newsletter

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk
Bernstein, William J.
Recommended by Dr. Al Danenberg in his Lifetime Investing Plan Special Report newsletter.

Giving from Your Heart: A Guide to Volunteering
by Dr. Bob Rosenberg, Guy Lampard

Many people have considered volunteering but they simply don’t know how to get started. In Giving from Your Heart, co-authors Dr. Bob Rosenberg and Guy Lampard share their expertise about the numerous volunteer opportunities available today.

From determining your desired level of involvement to establishing realistic expectations, Rosenberg and Lampard offer practical information that will help you connect with the volunteer opportunity that’s right for you

You're Fifty - Now What?
by
Charles R. Schwab

The benchmark birthday of 50 and all that one of the foremost investors thinks is timely to plan for is great reading. Use it if you are a doctor in your late 30-40's to prepare ahead of time too!

 

We offer creative solutions. You can experience our one-on-one services, our higher level services and expert valuation services now!    Services by the hour or the program!  All our major services - Tackle It, Valuation, Practice Transition, Practice Marketing, Practice Planning are available in pre-designated time blocks.    We orchestrate! We guide doctors, their advisors and our affiliates to achieve the desired outcome based on our experience.   We have superior solutions just waiting for you. Check out our valuation, financial performance and profitability analysis services.   No matter what the engagement, our goal is to find creative solutions and bring a margin of value you cannot find elsewhere.  We offer knowledgeable mediation, dispute resolution, legal audit services, practice transition with affiliated law firms. For legal services, Berning Health Law may be the answer your're looking for.   Our expert counsel along with that of our team of affiliate firms in valuation, law, accounting, business practicies and financial planning daily addresses a broad spectrum of concerns brought by our clients. Go ahead, give us your toughest challenge or your most treasured dream. We're up for it!
NAPLES. FL      CHICAGO, IL      BURLINGAME, CA      WASHINGTON, DC

Order Toll Free/Questions? 1-800-999-8121
© Randall K. Berning 2000-2008
with a license to Berning & Affiliates, Inc.

Read Our Privacy Policy and Use Agreement | site map

Site Development & Hosting by BCS Webs