|
Berning
& Affiliates, Inc.
National Administrative Office
(Mail Address)
6017 Pine Ridge Rd #260
Naples, FL 34119
Toll Free 800.999.8121
Voice: 239.262.8121
Fax: 239.262.0087
E-Mail Us |
| |
|
|
| |
Vision
Building
TM
Designed for Doctor CEOs |
|
|
|
Vision building
is a powerful tool for achieving and maintaining your success.
Today's practice environment demands decisive decision making.
With a clear vision of where the practice should be headed you
can have that decisiveness. Doctor CEOs lead, direct, build
teams and are responsible for the execution of "the plan"
(variously referred to as the strategic plan, business plan, and
organizational plan). But what gives life to a plan in the first
place? What tells everyone in the organization what the goal of
the plan is? Most business commentators would say the answer is
the CEO with a compelling "vision".
It is a significant challenge for the leader of any organization
to articulate a vision that sparks concerted action by all
persons working for the entity. We find too many doctors
although desiring to have their vision in place just don't take
the time and don't have a process to get it done.
In order to arrive at the point of even being able to state a
vision, it is essential that a doctor CEO make assumptions about
events and circum- stances, some of which are in and others of
which are out of your control as a business leader. It is the
effectiveness that the CEO and certain members of your team
bring to the task of making assumptions that helps to generate a
great vision and resulting plan. We create the environment to
ask and answer the important future oriented questions. For
example, it is important to ask about plans for transition: is
your practice now a solo practice that should transition into a
temporary or permanent group practice? What size of facility and
staffing is needed in the immediate and longer range future?
What does the local demographics tell you about the needs of
your area for the optimum size of a practice in 3, 5, 10 years?
Are you "state of the art" in your practice?
How we help you get
your vision.
-
We Provide Time and Process. In our view this is the
critical mix that enables a vision to flow. The commitment of
the doctor to act NOW to state a vision clearly and being guided
by a business development process. In our experience vision is
primarily the responsibility of the doctor in his/her role as
CEO, i.e., it is a product of the professional that went to
school, took the risk entering practice and now will be the
visionary that produces the best vision. We have a refined
process to help you state vision.
|
-
Assessment. A primary part of starting the process properly
is to have a facilitator that blocks the subjective view of a
current practice organization and emphasizes the objective view.
With a good assessment in place most doctors see the need for
clarity in the statement of a vision for the practice.
-
We Help You Picture It. Vision, in part, is a view of a
desired future for the practice based on the Assessment and the
needs identified. It must be to the point and able to be clearly
articulated orally and in writing to every party in interest:
staff, patients, community, spouse, suppliers and all
professional advisors. All of these parties, if they understand
the clear vision, have a role to help the organization.
-
Get Away. Our view is that it is helpful to get away from
the practice, from homes and even from the local town. Why?
Because it seems that some geographic distance also allows those
participating in a visioning process to think more objectively
and less subjectively. Being away seems to help CEOs be more
open to a guiding process and look out at a desired goal. On
returning it follows that the goal is to focus on committing
energy, time and financial and other resources to achieving the
vision.
-
The Critical Element: Caulk all the rest up to a perfunctory
non-sizzling result unless you have a process that helps
facilitate PASSION. It is the vital aspect that others catch
when a leader communicates the vision. In our work we find that
unless the vision has behind it a leader that is committed and
will get up every day and help make it happen, it won't happen.
Frankly, the role of a passionate doctor CEO is priceless. We
have a solid success record of assisting doctors with visioning.
To
schedule your consultation
click here or call us at
800-999-8121 |
|
NAPLES.
FL CHICAGO,
IL BURLINGAME,
CA WASHINGTON, DC
Order Toll Free/Questions?
1-800-999-8121
© Randall K. Berning 2000-2008
with a license to Berning & Affiliates, Inc.
Read
Our Privacy Policy and Use Agreement
|
site map
Site
Development & Hosting by
BCS Webs
|
|