Every practice that wants to control its future needs a
strategy. This is particularly true for growth oriented
practices, larger practices and practices considering or
successfully completing a practice transition. When
an individual doctor undertakes or when all doctor owners in a
group participate in shaping the future of the practice the
benefits are significant.
This challenging program is specifically designed to help
individual doctors or doctor partners create together a desired
future. The program uses streamlined current business planning
methodology to identify options and reach important key
decisions jointly. With the decisions in place the program helps
set practice direction and guides the practice to reach its full
potential.
The Program Starts With Several Important Initial Discussion
Areas
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What is (or should be) the strategic vision of this practice?
Without a cohesive vision practices suffer when they try to
execute objectives. In this fast changing dental environment, a
practice vision should be articulated and reduced to writing.
Guided review, development or revision of an existing practice
vision starts this program. An important corollary step is to
tie the vision to the practice mission for doctors and staff.
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What is the time
frame that this practice must develop for the
implementation of the practice and doctor's
strategic vision to occur? Organization
leaders need to plan with sufficient attention
to developing realistic time lines for their
strategy. Frustration and disappointment are the
usual result of poor time line planning. This
program provides the benefit of an objective
third party viewpoint to help the doctors reach
their potential based on working with hundreds
of practices.
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What are the
detailed objectives for this practice?
Today, to run efficiently and maximize financial
return to the doctor(s) well conceived business
objectives for the practice path are essential.
Example objectives include: overall practice
administration, marketing, finance and
profitability and personnel. This program is
designed to help doctors develop objectives in
key practice areas with a short, medium and long
range perspective. In addition, this program
re-enforces integration of the vision with the
objectives. To do otherwise risks cross purposes
and lack of success. To maximize effectiveness,
this program offers a method to develop the
objectives, calendar them and integrate vision,
all of which helps doctors and team members to
be results oriented.
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What are the
marketing / public relations initiatives that
will benefit this practice? For each
practice there is a practice development
initiative mix that will maximize awareness of
the practice. With awareness of the practice,
the doctors and the practice niche patients are
generated. This program acts to generate a clear
set of marketing / public awareness objectives
for implementation, based on a required
demographics study.
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What are the
doctor's personal goals and how can the practice
help to achieve those goals? Why a
professional is in practice can be as important
as what is done in the practice. The practice
should be an ends to a means for the doctors.
Different points in the life cycle of the doctor
can lead to substantially different needs.
Discussing meeting personal needs can be as
important to the overall success of the practice
as nailing down realistic practice objectives.
The objectives are integrated into the Smart
Doctor CEO Interactive Newsletter.
How We Help You Establish Your Practice Path.
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A Tackle It
consultation is scheduled prior to Your Planning
Day. The consultation designed to help
ensure that the Doctor CEO Practice Planning
Day is right for you and tailored to the
needs of the doctors and practice.
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Once the Doctor
CEO Practice Planning Day is scheduled. We
request relevant information on the practice and
practitioners. An appropriate questionnaire is
provided to each party.
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During Our Day
Together, In Addition To the Items Noted Above,
We Assess The Potential Future Path of the
Practice suggesting approaches to accelerate
practice growth and development, illustrate what
other practices have done to meet their
challenges and take advantage of opportunities,
suggest advisors if the practice does not
currently have needed expertise and more.
The above description of the full program offered
by Berning & Affiliates coordinates the vision,
administration and execution of the practice and
personal goals of the doctor(s). Practices vary.
Call us at 800-999-8121 to discuss your practice and
your needs.
If you are ready to proceed
-
#1 -
Purchase your
Tackle It Consultation
#2 - Purchase your
Doctor CEO Practice Planning Day
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